{"title":"Beauty of joseon","description":"","products":[{"product_id":"beauty-of-joseon-relief-sun-aqua-fresh-rice-b5-spf50-pa-50ml","title":"(Beauty of Joseon Relief Sun Aqua-Fresh) : Rice + B5 SPF50+ PA++++","description":"\u003cp\u003eShop Beauty of Joseon in Pakistan at Skin Store Pakistan.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePakistan's No.1 Skin Care Store.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePakistan's No.1 Choice for Korean Skincare.\u003c\/p\u003e\n\u003cp\u003eDescription\u003c\/p\u003e\n\u003cp\u003eFor those who loved our Relief Sun but found it a bit too rich, introducing Relief Sun Aqua-fresh. This new formula is crafted with rice seed water and panthenol to deliver refreshing hydration while safeguarding your skin from harmful UV rays and environmental stressors. Designed for those who prefer a sheer, non-greasy finish, Relief Sun Aqua-fresh provides the same benefits as the original Relief Sun—no white cast, no stickiness—plus enhanced hydration and a quick-absorbing, dewy finish.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eHydrating \u0026amp; Calming UV Defense\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eEnriched with nourishing rice seed water and soothing panthenol, this sunscreen not only protects but also revitalizes skin stressed by UV exposure and heat.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eFast-Absorbing Lotion Texture\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eLike our original Relief Sun, Aqua-fresh features a watery, fast-absorbing texture that blends seamlessly into the skin without leaving a white cast or greasy residue. The lightweight formula ensures a fresh finish, even with multiple layers.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"50ml","offer_id":53034165043565,"sku":null,"price":55.18,"currency_code":"AED","in_stock":true},{"title":"10ml","offer_id":53034165076333,"sku":null,"price":22.2,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6334\/3213\/files\/4-48e7b7ec-6282-43a0-ae6b-7b5163030d46.jpg?v=1771589500"},{"product_id":"beauty-of-joseon-apricot-blossom-peeling-gel-100ml","title":"Beauty of Joseon - Apricot Blossom Peeling Gel 100ml","description":"\u003cp\u003eProduct Details\u003c\/p\u003e\n\u003cp\u003eAn upgrade on Beauty of Joseon’s Apricot Peeling Gel, this gentle exfoliator is a must-have for removing dead skin cells and promoting clear and bright skin. The non-irritating formula is packed with plant-derived cellulose to rid skin of impurities, and 19% plum flower water to deliver hydration. Formulated without PEGs, essential oils, parabens as well as artificial colorants and fragrances, this product is suitable for sensitive skin.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eRENEWAL of Apricot Peeling Gel.\u003c\/p\u003e\n\u003cp\u003ePhysical exfoliator with soft, moisturizing gommage texture for gentle peeling without irritating skin.\u003c\/p\u003e\n\u003cp\u003ePlant-derived cellulose mildly removes dead skin cells and skin impurities.\u003c\/p\u003e\n\u003cp\u003eInfused with 19% plum flower water to purify and moisturize skin for a hydrated and smooth express.\u003c\/p\u003e\n\u003cp\u003eHelps prevent skin aging and pigmentation for clear, youthful skin.\u003c\/p\u003e\n\u003cp\u003eFree of PEGs, essential oil, Silicone Oil, Paraben, Phenoxyethanol, artificial fragrance, artificial colorants.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e100ml\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53034165141869,"sku":null,"price":72.26,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6334\/3213\/files\/images_-_2023-05-18T121942.824.jpg?v=1771589501"},{"product_id":"beauty-of-joseon-light-on-serum-centella-vita-c-30ml","title":"Beauty of Joseon - Light On Serum : Centella + Vita C","description":"\u003cdiv class=\"pro_infor_title_style\" data-mce-fragment=\"1\"\u003eDescription\u003c\/div\u003e\n\u003cdiv class=\"pro_infor_content_style\" data-mce-fragment=\"1\"\u003eBrightening serum that contains Centella Asiatica extract and Vitamin C as main ingredients.\u003cbr data-mce-fragment=\"1\"\u003eThe disadvantages of existing pure vitamin C products in the market, such as stickiness, greasiness, and dryness, were improved.\u003cbr data-mce-fragment=\"1\"\u003eAlso, the irritation level of the product was reduced as well by using highly stable vitamin C derivatives.\u003cbr data-mce-fragment=\"1\"\u003eOrganic Centella asiatica extract with a high active ingredient content is used and blended together to further enhance skin soothing and moisturization.\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"pro_infor_title_style\" data-mce-fragment=\"1\"\u003eHow To Use\u003c\/div\u003e\n\u003cspan data-mce-fragment=\"1\"\u003ePump an appropriate amount of serum and apply it evenly over the entire treatment area after smoothing out the skin texture with toner.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"30ml","offer_id":53034165174637,"sku":null,"price":55.18,"currency_code":"AED","in_stock":true},{"title":"10ml","offer_id":53034165207405,"sku":null,"price":22.07,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6334\/3213\/files\/images_-_2023-05-18T121942.824_5.webp?v=1771589502"},{"product_id":"beauty-of-joseon-rice-probiotics-relief-sun-screen-spf50-pa-10ml-mini","title":"Beauty of Joseon - Rice + Probiotics Relief SunScreen SPF50+ PA++++ 10ml Mini","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eIt is not sticky and gives a moist finish like that of a light moisturizing cream\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53034165240173,"sku":null,"price":24.95,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6334\/3213\/files\/images_-_2023-05-18T121942.824_4.webp?v=1771589502"},{"product_id":"beauty-of-joseon-hanbang-serum-discovery-kit-10ml-4ea","title":"Beauty of Joseon – Hanbang Serum Discovery Kit (10ml*4ea)","description":"\u003cp\u003eDESCRIPTION\u003c\/p\u003e\n\u003cp\u003eThe ‘Hanbang discovery kit’ was created for those who want to find out which of the four BOJ serums is best for their skin.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis is a 10ml mini size set with 4 types of serums so that you can choose to use or layer them according to your skin type or skin issues. Experience a wonderful journey to find the right product for you before taking the plunge on a full-size bottle!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWhat are inside?\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eCalming Serum : Green Tea + Panthenol (10ml \/ 0.33fl.oz.)\u003c\/p\u003e\n\u003cp\u003eGlow Serum : Propolis + Niacinamide (10ml \/ 0.33fl.oz.)\u003c\/p\u003e\n\u003cp\u003eGlow Deep Serum : Rice + Alpha-Arbutin (10ml \/ 0.33fl.oz.)\u003c\/p\u003e\n\u003cp\u003eRevive Serum : Ginseng + Snail Mucin (10ml \/ 0.33fl.oz.)\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eHow To Use\u003c\/p\u003e\n\u003cp\u003eApply 2-3 drops of serum onto the skin and pat gently to help absorptionApply 2-3 drops of serum onto the skin and pat gently to help absorption\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53034165272941,"sku":null,"price":97.23,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6334\/3213\/files\/images_-_2023-03-02T183053.821.jpg?v=1771589504"},{"product_id":"beauty-of-joseon-radiance-cleansing-balm-80g","title":"Beauty of Joseon – Radiance Cleansing Balm 100ml","description":"\u003cp\u003eDESCRIPTION\u003c\/p\u003e\n\u003cp\u003eGet the most out of your cleansing routine with Beauty of Joseon Radiance Cleansing Balm. This silky and conditioning formula melts away dirt, makeup residue and excess oil while infusing your skin with radiance-boosting nutrients.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePerfect for deep cleansing and double cleansing routine, Beauty of Joseon Radiance Cleansing Balm is just the thing to try when you’re having trouble with dull, congested skin. With a sherbert-like texture, the formula works hard to dissolve trapped dirt, clogging sebum and makeup (even the waterproof ones). Even better, the cleanser is powered by natural hanbang (traditional Korean herbal medicine) ingredients. A blend of rice water and fermented grains brighten newly resurfaced skin and improve skin’s retention of moisture. Chrysanthemum extract helps in soothing redness and protecting the skin from further damage. The formula is free of paraben, sulfate and silicone, making it safe to even the most sensitive of complexions.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53034165305709,"sku":null,"price":65.04,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6334\/3213\/files\/Beauty-of-Joseon-Radiance-Cleansing-Balm-80g-550x550-1.webp?v=1771589504"},{"product_id":"beauty-of-joseon-red-bean-water-gel-100ml","title":"Beauty Of Joseon – Red Bean Water Gel 100ml","description":"\u003cp\u003eDESCRIPTION\u003c\/p\u003e\n\u003cp\u003eOffers refreshing hydration and sebum control for oily skin with active sebum secretion.\u003c\/p\u003e\n\u003cp\u003eInfused with 44% Haenam Red Bean Extract rich in Saponin that effectively absorbs excessive sebum.\u003c\/p\u003e\n\u003cp\u003ePeptide Complex (SH-Oligopeptide-1, SH-Oligopeptide-2, SH-Polypeptide-1) helps maintain optimal level of skin growth factors and improves wrinkles for healthy, youthful skin express.\u003c\/p\u003e\n\u003cp\u003eLightweight gel texture replenishes ample moisture deep into skin while minimizing the oily feeling, leaving skin fresh with comforts.\u003c\/p\u003e\n\u003cp\u003eIt is recommended to use after Red Bean Refreshing Pore Mask.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53034165338477,"sku":null,"price":59.13,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6334\/3213\/files\/images_-_2023-05-18T141951.231-removebg-preview.png?v=1771589505"},{"product_id":"beauty-of-joseon-rice-probiotics-relief-sun-screen-spf50-pa-50ml","title":"Beauty of Joseon – Rice + Probiotics Relief Sun Screen SPF50+ PA++++ 50ml","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRelief Sun is a lightweight and creamy type organic sunscreen that’s comfortable on skin. Even if you apply a large amount several times, it is not sticky and gives a moist finish like that of a light moisturizing cream. Containing 30% rice extract and grain fermented extracts, it provides moisture and nourishment to the skin. Suitable for all skin types.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eLightweight cream texture.\u003c\/p\u003e\n\u003cp\u003eIt is similar to a light moisturizing cream, and it is not sticky or slippery even if you apply it several times.\u003c\/p\u003e\n\u003cp\u003eAfter absorption, it provides a natural glow without a white cast.\u003c\/p\u003e\n\u003cp\u003eEven if you apply a large amount before makeup, it does not clump or get cakey.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eRice extract 30% + Grain fermented extracts\u003c\/p\u003e\n\u003cp\u003eRice and grain fermented extracts are rich in vitamins B, C, E, amino acids, and minerals which help to moisturize dry skin and comfortably calm the skin.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eHow to Use\u003c\/p\u003e\n\u003cp\u003eTake an appropriate amount of sunscreen and apply it onto your face and neck.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIngredients\u003c\/p\u003e\n\u003cp\u003eWater, Oryza Sativa (Rice) Extract (30%), Dibutyl Adipate, Propanediol, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Polymethylsilsesquioxane, Ethylhexyl Triazone, Niacinamide, Methylene Bis-benzotriazolyl Tetramethylbutylphenol, Coco-caprylate\/Caprate, Caprylyl Methicone, Diethylhexyl Butamido Triazone, Glycerin, Butylene Glycol, Oryza Sativa (Rice) Germ Extract, Camellia Sinensis Leaf Extract, Lactobacillus\/Pumpkin Ferment Extract, Bacillus\/Soybean Ferment Extract, Saccharum Officinarum (Sugarcane) Extract, Macrocystis Pyrifera (Kelp) Extract, Cocos Nucifera (Coconut) Fruit Extract, Panax Ginseng Root Extract, Camellia Sinensis Leaf Extract, Monascus\/Rice Ferment, Pentylene Glycol, Behenyl Alcohol, Poly C10-30 Alkyl Acrylate, Polyglyceryl-3 Methylglucose Distearate, Decyl Glucoside, Tromethamine, Carbomer, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, 1,2-Hexanediol,Sodium Stearoyl Glutamate, Polyacrylate Crosspolymer-6, Ethylhexylglycerin, Adenosine, Xanthan Gum, Tocopherol, Lactobacillus\/Rice Ferment, Aspergillus Ferment, Saccharomyces\/Rice Ferment Filtrate\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53034165371245,"sku":null,"price":55.18,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6334\/3213\/files\/images_-_2023-05-18T121942.824_1.webp?v=1771589505"},{"product_id":"calming-serum-green-tea-panthenol","title":"BEAUTY OF JOSEON CALMING SERUM : GREEN TEA + PANTHENOL","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhat it is\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis serum was created to help soothe skin irritated by UV rays and other external factors.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWe selected green tea, an iconic antioxidant, and mugwort, an herb that helps soothe skin, as the base ingredients. We wanted to maximize the skin protection benefits through panthenol as a way to create the greatest synergy between these ingredients. Green tea and mugwort provide moisture and soothe the skin, while panthenol acts as a moisture barrier to protect the skin from becoming irritated.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eRenewal : Enhanced soothing and moisturization effects\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e30% mugwort extract was added to enhance Calming Serum’s soothing effect.\u003c\/p\u003e\n\u003cp\u003eIn addition, the amount of panthenol, which protects the skin from external stimuli, has been increased from 2% to 5% for enhanced moisturization and moisture barrier care.\u003c\/p\u003e\n\u003cp\u003eIt has been revitalized as a formula that further enhances the moisturizing and soothing effects of the original version.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eKey ingredients\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eGreen tea 50%\u003c\/p\u003e\n\u003cp\u003e'Donguibogan', a traditional medical record in Joseon, records that greean tea keeps the head and eyes clear, and refreshes the energy. EGCG, which is main component of green tea leaf, helps soothe skin damaged by UV rays.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eMugwort 30%\u003c\/p\u003e\n\u003cp\u003eMugwort has been a very important ingredient throughout the history of oriental medicine. It has a warm nature, so when consumed as tea or food, it facilitates metabolism. As a skin care ingredient, mugwort provides moisture and helps to soothe skin.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePanthenol (Vitamin B5) 5%\u003c\/p\u003e\n\u003cp\u003eAs a well-known moisturizing ingredient, Panthenol is converted into vitamin B5 when absorbed into the skin. It binds strongly to moisture and prevents moisture from escaping, effectively keeping the skin hydrated\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53034165404013,"sku":null,"price":72.26,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6334\/3213\/files\/images_-_2023-05-18T121942.824_8_1.webp?v=1771589506"},{"product_id":"beauty-of-joseon-centella-asiatica-calming-mask","title":"Beauty of Joseon Centella Asiatica Calming Mask","description":"\u003cp\u003e\u003cspan\u003eNourish dry skin with Beauty of Joseon's Centella Asiatica Calming Mask. With a 15% concentration of cica and several hyaluronic acid derivatives, this mask offers a cooling sensation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDetails:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThis product is fragrance-free.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThis product is vegan. It does not contain animal or animal-derived ingredients.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSkin Solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCentella asiatica extract leaves the skin feeling soothed and supple.\u003c\/li\u003e\n\u003cli\u003eSodium hyaluronate and hyaluronic acid protect and replenish the skin's natural moisture barrier.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53034165436781,"sku":null,"price":11.17,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6334\/3213\/files\/54C12A39-D515-4560-88EF-5D7C8C47412F.jpg?v=1771589507"},{"product_id":"beauty-of-joseon-dynasty-cream-100ml","title":"Beauty of Joseon Dynasty Cream 100ml","description":"\u003cp\u003eEnriched with Korean ginseng and orchid extract, this cream helps improve wrinkles while moisturizing and brightening skin.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe jumbo version of Beauty of Joseon's best-selling Dynasty Cream in a tube packaging with a grander size.\u003c\/p\u003e\n\u003cp\u003eEnriched with 2% Niacinamide and 2% Squalane to balance oil and moisture while protecting skin from external aggressors.\u003c\/p\u003e\n\u003cp\u003eFormulated with 29% Rice Bran Water, rich in amino acids, minerals and vitamin E, to help keep skin moisturized and healthy all day long.\u003c\/p\u003e\n\u003cp\u003eContains Ginseng Root Water to nourish dry and tired skin for an energetic and plump look.\u003c\/p\u003e\n\u003cp\u003eFeatures a rich and creamy texture and provides a gentle and glowy finish.\u003c\/p\u003e","brand":"Skin Store Pakistan","offers":[{"title":"Default Title","offer_id":53034165469549,"sku":null,"price":94.6,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6334\/3213\/files\/beauty-of-joseon-dynasty-cream-tube-product-1024x1024_1200x_bfc5d175-efa5-4ae6-b2bc-88f5e62b072f.jpg?v=1771589508"},{"product_id":"beauty-of-joseon-dynasty-cream","title":"BEAUTY OF JOSEON DYNASTY CREAM 50g","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhat it is\u003c\/p\u003e\n\u003cp\u003eThis is Beauty of Joseon's first product, 'Dynasty Cream', which has been loved by many for quite a long time. With its firm texture, it provides dense moisture and nourishment preventing skin from drying out even after long hours.\u003c\/p\u003e\n\u003cp\u003eIt is a multi-functional cream containing rice bran water, ginseng water, squalane, and niacinamide for skin health, moisture, and to maintain the oil and moisture balance.\u003c\/p\u003e\n\u003cp\u003eIts firm texture provides moisture and nourishment from deep within.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eLong-lasting moisture\u003c\/p\u003e\n\u003cp\u003eContaining 2% niacinamide and 2% squalane, it balances oil and moisture and protects skin from external stimuli.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSubtle glow finish\u003c\/p\u003e\n\u003cp\u003eThis cream provides a gentle, glowy finish.\u003c\/p\u003e\n\u003cp\u003eIt creates a natural and healthy glow when used with foundation.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eKey ingredients\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eRice bran water 29%\u003c\/p\u003e\n\u003cp\u003eRice bran is the finest inner bran of milled rice. In the Joseon Dynasty, rice bran water was used like the toner of today. It was called 'Beauty Water', used for beautiful skin. Rice bran, rich in amino acids, minerals, and vitamin E, helps to keep the skin moist and healthy.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eGinseng root water 5%\u003c\/p\u003e\n\u003cp\u003eGinseng is the most important herbal ingredient in Korean history. In the Joseon Dynasty, it was called 'Shincho', meaning herb from the gods. The rich saponin contained in ginseng helps to make the skin healthier and more energized.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSqualane 2%\u003c\/p\u003e\n\u003cp\u003eSqualane, which has properties similar to sebum, helps to balance oil and moisture and acts as a moisture barrier to protect the skin from external stimuli.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNiacinamide 2%\u003c\/p\u003e\n\u003cp\u003eNiacinamide is a water-soluble B vitamin.\u003c\/p\u003e\n\u003cp\u003eIt helps to prevent excessively dry or oily skin by regulating sebum secretion.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53034165502317,"sku":null,"price":81.46,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6334\/3213\/files\/DYNASTY_CREAM__10077.jpg?v=1771589509"},{"product_id":"beauty-of-joseon-ginseng-cleansing-oil-210ml","title":"Beauty Of Joseon GINSENG CLEANSING OIL 210ml","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhat it is\u003c\/p\u003e\n\u003cp\u003eWe believe that the most important step in skin care is cleansing.\u003c\/p\u003e\n\u003cp\u003eIf skin waste and sebum are not washed thoroughly and allowed to accumulate in the pores, they can cause skin inflammation. The role of cleansing oil is to help remove waste from the skin through gently dissolving and emulsifying wastes.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWe, team BOJ has been testing numerous products available on the market for a long time to find the right oil as a base ingredient for our cleansing oil. We chose Glycine Soja oil as a base because we found it's the lightest yet effective to remove skin dirt, sebum and makeup residue. This cleansing oil also contains ginseng seed oil that offers subtle grassy scent to present more calm and peaceful cleansing time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDeep cleansing\u003c\/p\u003e\n\u003cp\u003eSoybean oil is used as the base ingredient to gently dissolve dirt, waste, and makeup residues that accumulate on the skin.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eMicellar cleansing technology\u003c\/p\u003e\n\u003cp\u003eMicellar is a particle composed of water and oil. When it comes into contact with the skin, the oil molecules attract and absorb waste and makeup residues like a magnet, while supplying moisture deep inside the skin.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eKey ingredients\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSoybean oil 50%\u003c\/p\u003e\n\u003cp\u003eThis is a skin-friendly oil extracted from Glycine Soja consisting of oleic acid, linoleic acid, and linolenic acid. It gently dissolves wastes without clogging the skin pores and, at the same time, acts as a conditioning agent to smooth the skin.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eGinseng seed oil 0.1%\u003c\/p\u003e\n\u003cp\u003eGinseng seed oil helps to protect the skin from external stimuli. In addition, its unique healthy and cozy grass scent helps you enjoy cleansing more comfortably.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53034165567853,"sku":null,"price":68.32,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6334\/3213\/files\/images_-_2023-05-18T121942.824_10.webp?v=1771589510"},{"product_id":"ginseng-essence-water-150ml","title":"Beauty of joseon GINSENG ESSENCE WATER 150ml","description":"\u003cp\u003eWhat it is\u003c\/p\u003e\n\u003cp\u003eGinseng is a vital herbal ingredient that has been used for a long time for our body and skin health in Korean history.\u003c\/p\u003e\n\u003cp\u003eGinseng essence water contains 80% of ginseng water and focuses on the benefits of ginseng itself, giving sufficient moisture and nutrition to the skin. It fills moisture and nutrition firmly to help keep your skin moisturized for a long period of time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eKey ingredients\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eGinseng root water 63% + Ginseng complex\u003c\/p\u003e\n\u003cp\u003eIn Donguibogam, a Korean herbal medicine book, ginseng was used as an important oriental medicine and recorded as 'Shincho', meaning herb from the gods. Hwang Jini, known as the most beautiful woman in the Joseon Dynasty, used a ginseng decoction as a bath water.\u003c\/p\u003e\n\u003cp\u003eThe rich saponin contained in ginseng helps to quickly supply moisture to the skin and maintain it deep inside the skin for a long time to help create healthy skin.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNiacinamide 2%\u003c\/p\u003e\n\u003cp\u003eNiacinamide is helpful in controlling sebum secretion and maintaining the oil and moisture balance of the skin.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53034165600621,"sku":null,"price":68.32,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6334\/3213\/files\/images_-_2023-05-18T121942.824_8_2.webp?v=1771589510"},{"product_id":"beauty-of-joseon-ginseng-essence-water-40ml","title":"Beauty of Joseon GINSENG ESSENCE WATER 40ml","description":"\u003cp\u003eWhat it is\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eGinseng is a vital herbal ingredient that has been used for a long time for our body and skin health in Korean history.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eGinseng essence water contains 80% of ginseng water and focuses on the benefits of ginseng itself, giving sufficient moisture and nutrition to the skin. It fills moisture and nutrition firmly to help keep your skin moisturized for a long period of time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eKey ingredients\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eGinseng root water 63% + Ginseng complex\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIn Donguibogam, a Korean herbal medicine book, ginseng was used as an important oriental medicine and recorded as 'Shincho', meaning herb from the gods. Hwang Jini, known as the most beautiful woman in the Joseon Dynasty, used a ginseng decoction as a bath water.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe rich saponin contained in ginseng helps to quickly supply moisture to the skin and maintain it deep inside the skin for a long time to help create healthy skin.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNiacinamide 2%\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNiacinamide is helpful in controlling sebum secretion and maintaining the oil and moisture balance of the skin.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53034165633389,"sku":null,"price":32.85,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6334\/3213\/files\/images_-_2023-05-18T121942.824_9.webp?v=1771589511"},{"product_id":"beauty-of-joseon-ginseng-moist-sun-serum-spf-50-pa","title":"Beauty of Joseon Ginseng Moist Sun Serum (SPF 50+ PA++++)","description":"\u003cp\u003eWhat it is\u003c\/p\u003e\n\u003cp\u003eThe UV rays that bombard us during our daily activities damage skin tissue, causing reduced skin elasticity and aging. Therefore, using sunscreen is an essential step to protect the skin exposed to such photoaging every day.\u003c\/p\u003e\n\u003cp\u003eHowever, factors such as the oily and sticky texture of sunscreen, white cast, and the annoyance of adding it to the skincare routine cause many to neglect its use. That is why we wanted to create a product that can provide both sun protection and skin care without the common disadvantages of sunscreen.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eTo achieve this, we selected ginseng, a key BOJ and Hanbang ingredient whose effectiveness has been proven through numerous studies, as the main element. Saponin, which is abundant in ginseng extract, has an anti-aging effect, helps to improve wrinkles, and supplies nourishment to the skin.\u003c\/p\u003e\n\u003cp\u003eIn addition, the capsule-type serum formula without surfactant ingredients absorbs into the skin moistly and refreshingly, completely protecting the skin from UV rays.\u003c\/p\u003e\n\u003cp\u003eMoist and light daily sun care\u003c\/p\u003e\n\u003cp\u003eThe moisturizing serum formula provides a moist and fresh finish. It also does not cause makeup smudging as there is no white cast or stickiness. The texture lightly absorbs into the skin and provides gentle UV protection effect without stressing the skin.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eCLEAR-FENCE capsule formula\u003c\/p\u003e\n\u003cp\u003eThe UV-blocking filter and capsulated active ingredients are naturally blended with the surfactant-free serum and absorbed into the skin evenly. It does not only blocks UV rays but also provides moisture and nourishment to help create healthier skin.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53034165698925,"sku":null,"price":65.04,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6334\/3213\/files\/images_-_2023-05-18T121942.824_7.webp?v=1771589512"},{"product_id":"glow-deep-serum-rice-alpha-arbutin-30ml","title":"BEAUTY OF JOSEON GLOW DEEP SERUM : RICE +ALPHA-ARBUTIN 30ml","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhat it is\u003c\/p\u003e\n\u003cp\u003eThis serum is designed for those with concerns about pigmentation and uneven skin tone.  Containing 68% rice bran water and 2% alpha arbutin, it helps to improve skin tone to become brighter and healthier.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eKey ingredients\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eRice bran water 68%\u003c\/p\u003e\n\u003cp\u003eRice has played a very important role as a staple food and skin care ingredient in Korean history.\u003c\/p\u003e\n\u003cp\u003eIn the Joseon Dynasty, rice bran water was used like the toner of today, and was called Beauty Water, used for beautiful skin. Rice bran is rich in amino acids and minerals, helping to moisturize dry skin.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAlpha-Arbutin 2%\u003c\/p\u003e\n\u003cp\u003eAlpha-Arbutin works by inhibiting the tyrosinase activity that limits the melanin production in your skin. Additionally, it is also known to have a 10 times greater effect than regular Beta-Arbutin.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53034165731693,"sku":null,"price":55.18,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6334\/3213\/files\/images_1_20-removebg-preview_1_36.webp?v=1771589513"},{"product_id":"beauty-of-joseon-glow-replenishing-rice-milk-150ml","title":"Beauty of Joseon Glow Replenishing Rice Milk 150ml","description":"\u003cp\u003eWhat it is\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDuring the Joseon Dynasty, rice bran water, known as migamsu, was used to beautify the skin, much like today's toner or essence. Glow Replenishing Rice Milk modernizes this tradition to maximize skincare benefits. The nutrient-rich rice extract and rice amino acids penetrate deeply to hydrate and smooth dry, rough skin. This toner features a unique dual-layer formula: a moisture layer filled with rice extract for hydration and a powder layer to control sebum. It helps soothe sensitive skin and create a smoother texture, making it an ideal choice for achieving a radiant complexion.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDeep Hydration from within \u0026amp; Antioxidant Protection\u003c\/p\u003e\n\u003cp\u003eFormulated with rice extract and rice amino acids, this toner enhances antioxidant and moisturizing effects, providing deep hydration that prevents inner skin dryness and keeps your skin comfortable and moisturized all day long.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eRefreshing Dual-Layer Formula\u003c\/p\u003e\n\u003cp\u003eFeaturing a unique dual-layer formula, it has a moisture layer filled with rice extract and a powder layer to control sebum. This combination delivers a non-greasy, fresh finish. The sebum control powder helps absorb sebum and care for pores, making it beneficial for red or acne-prone skin.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eVersatile Daily Toner for All Seasons\u003c\/p\u003e\n\u003cp\u003eSuitable for use in all four seasons, this daily toner combines the deep moisturizing properties reminiscent of Ginseng Essence Water with the refreshing sensation of Green Plum Refreshing Toner. Adaptable to various skin types, it caters to your skin's changing needs throughout the year.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eKey Ingredients:\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eRice Extract\u003c\/p\u003e\n\u003cp\u003eRich in vitamins, minerals, and antioxidants, rice extract helps restore the skin's natural health, leaving it clear and radiant.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eRice Amino Acid\u003c\/p\u003e\n\u003cp\u003eExtracted under optimal conditions from rice cells and callus, this ingredient increases amino acid content, aiding in antioxidant and moisturizing effects.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSebum Control Powder\u003c\/p\u003e\n\u003cp\u003eThis ingredient helps absorb sebum, care for pores, and purify the skin, soothing sensitive and reddened skin while keeping it hydrated.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53034165764461,"sku":null,"price":72.26,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6334\/3213\/files\/RiceMilkThumb-0003_LayerComp4.jpg?v=1771589515"},{"product_id":"beauty-of-joseon-glow-serum-propolis-niacinamide-30ml","title":"BEAUTY OF JOSEON GLOW SERUM : PROPOLIS + NIACINAMIDE 30ML","description":"\u003cp\u003e\u003cstrong\u003eDISCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhat it is\u003c\/p\u003e\n\u003cp\u003eThis serum is made for troubles with large pores and inflamed skin.\u003c\/p\u003e\n\u003cp\u003eContaining 60% propolis extract and 2% niacinamide, it helps to control sebum secretion and keeps the skin moist.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eKey ingredients\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePropolis extract 60%\u003c\/p\u003e\n\u003cp\u003eThere is a record that women in the Joseon Dynasty used honey and grain powder as a wash-off mask pack to care for their skin. As a skincare ingredient, proplis extract is effective for hydrating the skin improving inflammed skin.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNiacinamide 2%\u003c\/p\u003e\n\u003cp\u003eAmong the various effects of niacinamide, it is especially helpful in controlling sebum secretion and maintaining the oil and moisture balance of the skin.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBHA 0.5%\u003c\/p\u003e\n\u003cp\u003eAs a fat-soluble exfoliant, it helps to remove sebum and wastes accumulated in the pores.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53034165797229,"sku":null,"price":55.18,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6334\/3213\/files\/images_-_2023-01-21T123510.537.jpg?v=1771589515"},{"product_id":"beauty-of-joseon-green-plum-refreshing-cleanser","title":"Beauty of Joseon Green Plum Refreshing Cleanser","description":"\u003cp\u003eWhat it is\u003c\/p\u003e\n\u003cp\u003eWhen you are looking for a cleansing product, it is important to check if it has excellent cleansing ability without damaging the skin barrier.\u003c\/p\u003e\n\u003cp\u003eThis product is a facial cleanser containing plant-derived extracts obtained from plum and mung bean seeds with a slightly acidic formula.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eHypoallergenic, slightly acidic formula\u003c\/p\u003e\n\u003cp\u003eHealthy skin is slightly acidic because of the acidic components secreted by the sweat and sebaceous glands. When these acidic components decrease, the skin's defense weakens, making it easy for the skin to become sensitive. Green Plum Refreshing Cleanser is a slightly acidic cleanser that helps to cleanse the face without damaging the natural skin barrier.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eMoist gel formula\u003c\/p\u003e\n\u003cp\u003eIt does not dry out the skin and provides a moist feeling even after cleansing.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNatural Hanbang ingredients\u003c\/p\u003e\n\u003cp\u003eExtracts from plum and mung bean, which have long been used as Hanbang ingredients, help give you a refreshing and moisturizing cleansing.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eKey ingredients\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePlum water 24%\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAccording to Donguibogam, plums are sour and non-toxic, and not only do they reduce fever and relieve heartburn, they also quench thirst and rejuvenate muscles and the pulse. Plums are rich in organic acids and vitamins, and have long been used as an herbal ingredient.\u003c\/p\u003e\n\u003cp\u003eThey soften old dead skin cells and moisturize the skin.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eMung bean seed extract 3%\u003c\/p\u003e\n\u003cp\u003eMung beans are effective for exfoliating, so they were made into a face cleanser by grinding them together with red beans, other beans, and rice bran in the Joseon Dynasty.\u003c\/p\u003e\n\u003cp\u003eIn addition, the saponin contained in mung bean helps to keep the skin moist for a long time by promoting the creation of moisture.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53034165829997,"sku":null,"price":72.26,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6334\/3213\/files\/images_-_2023-05-18T121942.824_8.webp?v=1771589515"},{"product_id":"beauty-of-joseon-green-plum-refreshing-toner-aha-bha-150ml","title":"Beauty of Joseon Green Plum Refreshing Toner : AHA + BHA 150ml","description":"\u003cp\u003eShop The Ordinary in Pakistan at Skin Store Pakistan.\u003c\/p\u003e\n\u003cp\u003ePakistan's No.1 Skin Care Store.\u003c\/p\u003e\n\u003cp\u003ePakistan's No.1 Choice for Korean Skincare.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhat it is\u003c\/p\u003e\n\u003cp\u003eOur skin goes through a turn-over process of repeating cell regeneration and exfoliation every 28 days. During this process, if the dead skin cells on the skin’s surface clog the pores, inflammation may occur in the pores causing a darkening of the skin tone by preventing new cell regeneration.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWe created a light and mild toner that can wipe away dead skin cells and sebum in the pores and on the surface of the skin that can remain after cleansing.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe main ingredient is plum, which has been used as an herbal medicine for a long time. As a cosmetic ingredient, plum helps to remove dead skin cells and care for skin texture. It creates wonderful synergy with mung bean extract, a skin soothing ingredient, and the chemical exfoliants AHA and BHA.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDaily Exfoliating Toner\u003c\/p\u003e\n\u003cp\u003eGreen Plum Toner is ideal for use in the morning and evening during the first step of skin care to wipe away residual waste and smooth out the skin texture. After sufficiently moistening a cotton pad with toner, gently wipe the skin from the inside to the outside. It not only cleans up waste but also enhances the skin condition to facilitate better absorption of follow-up skin care products.\u003c\/p\u003e\n\u003cp\u003eKey ingredients\u003c\/p\u003e\n\u003cp\u003eGreen plum water 25% + Mung bean extract 2%\u003c\/p\u003e\n\u003cp\u003eDonguibogam, an herbal medicine book from the Joseon Dynasty, states that plums lower the temperature, ease the mind, and help stop thirst and diarrhea. In Korean history, plum and mung bean were used as medicines to treat stomachaches or rid the body of toxins.\u003c\/p\u003e\n\u003cp\u003ePlum water and mung bean extract as skin care ingredients help to smooth out skin texture and provide moisture.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAHA + BHA\u003c\/p\u003e\n\u003cp\u003eWith a mixture of 2% glycolic acid and 0.5% salicylic acid, you can use it every morning and evening to remove dead skin cells without irritating your skin. It is made with a mild formula that combines a low concentration of chemical exfoliants and plant extracts rather than attempting to create powerful effects via overly high concentrations of AHA and BHA since cosmetics are not categorized as drugs. This is because we believe that it is important to constantly monitor and care for the condition of the skin without causing irritation.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53034166649197,"sku":null,"price":68.32,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6334\/3213\/files\/0O8A0507_ec77aab5-a1dc-4804-9cf7-b7f631f61ea2.jpg?v=1771589516"},{"product_id":"beauty-of-joseon-ground-rice-and-honey-glow-mask","title":"Beauty of Joseon Ground Rice and Honey Glow Mask","description":"\u003cp\u003e\u003cstrong\u003eWhat it is\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDiscover the power of rice and honey with our new wash-off mask, the Ground Rice and Honey Glow Mask. This mask harnesses the power of upcycled makgeolli lees, a byproduct of traditional Korean rice wine, to deliver potent skin benefits. Enriched with natural rice hull powder and 5% honey, it provides deep hydration, improves skin texture, and helps soothe inflammatory skin conditions like acne.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eComprehensive Skin Care: All-in-One Mask\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003eThis all-in-one mask combines the benefits of brightening, antioxidant, moisturizing, improving skin elasticity, scrubbing, and soothing (cooling) effects. The synergy of upcycled makgeolli lees, honey, clay powder, and rice hull powder ensures thorough skin care in one step.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e\u003cbr\u003eGentle Pore and Trouble Care\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003eKaolin clay effectively absorbs sebum and purifies pores, while honey delivers moisture and calms inflammation. This ensures the skin is left purified and hydrated without any tightness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e\u003cbr\u003eNatural Exfoliation and Hydration\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003eThe natural rice hull powder gently exfoliates dead skin cells and impurities, while honey provides deep hydration and helps reduce skin troubles, making it suitable for all skin types.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003eKey Ingredients:\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003eRice Lees Extract\u003cbr\u003e\u003c\/strong\u003eUpcycled from traditional Korean rice wine, this extract is rich in brightening, moisturizing, and elasticity-boosting properties. It is carefully extracted through low-temperature fermentation to preserve its beneficial components, promoting clear and vibrant skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRice Hull Powder\u003cbr\u003e\u003c\/strong\u003eA gentle natural exfoliant, rice hull powder effectively removes dead skin cells and impurities, refining skin texture and tone.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHoney (5%)\u003cbr\u003e\u003c\/strong\u003eRenowned for its antibacterial and moisturizing benefits, honey soothes inflammation and provides deep hydration, leaving the skin smooth and supple.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKaolin\u003cbr\u003e\u003c\/strong\u003eThis natural clay absorbs excess sebum and purifies pores, leaving the skin clean and refreshed\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53034166681965,"sku":null,"price":77.52,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6334\/3213\/files\/10A175CB-111E-45C1-8450-F3667B11BBBF.jpg?v=1771589517"},{"product_id":"beauty-of-joseon-jello-skin-massage-cream-for-face-and-body-200ml","title":"Beauty of Joseon Jello Skin Massage Cream For Face and Body 200mL","description":"\u003cp\u003e\u003cspan\u003eA massage cream with a pudding jelly texture, rich in vitamins and minerals that your skin loves, keeps the skin moisturized and helps brighten it while providing a relaxing effect. Try using it with a gua -ha for double the tension relief.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53034167501165,"sku":null,"price":90.66,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6334\/3213\/files\/3B485AE5-E5BF-4F97-BAEB-D2887A37D23B.jpg?v=1771589518"},{"product_id":"beauty-of-joseon-low-ph-rice-face-and-body-cleansing-bar","title":"Beauty of Joseon Low pH Rice Face and Body Cleansing Bar","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA mild and pH-balanced cleansing bar that is formulated to be gentle enough to use on both the face and body for all skin types. Rich in nourishing ingredients such as rice bran extract and black sesame, this bar protects the skin's natural moisture barrier and leaves you feeling clean.\u003c\/p\u003e\n\u003cp\u003eSkin Solutions:\u003c\/p\u003e\n\u003cp\u003eRice bran extract is rich in amino acids, minerals, and vitamin E to keep the skin hydrated and glowing.\u003c\/p\u003e\n\u003cp\u003eBlack sesame contains antioxidants and proteins to promote a vibrant look.\u003c\/p\u003e\n\u003cp\u003eA hypoallergenic and low pH formulation offers a gentle, soothing sensation.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53034167533933,"sku":null,"price":49.93,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6334\/3213\/files\/images_-_2023-05-18T121942.824_8_3.webp?v=1771589518"},{"product_id":"beauty-of-joseon-matte-sun-stick-spf-50-pa-18g","title":"BEAUTY OF JOSEON Matte Sun Stick SPF 50+ PA++++(18g)","description":"\u003cp\u003ePRODUCT DETAILS\u003c\/p\u003e\n\u003cp\u003ex\u003c\/p\u003e\n\u003cp\u003eThis viral sun stick is formulated with anti-inflammatory Mugwort and Green Tea Extract to soothe the skin and nourish it. Formulated with Silica, it helps to control natural oils and sebum production, leaving a matte finish and getting rid of unwanted oily shine. It can be easily re-applied on the go, and even over make-up! The sun stick has a non-greasy finish, leaves no white cast, and is artificial fragrance and essential oils-free.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWith oil-controlling abilities, it is best suited for oily to combination skin types, However, it can be used for all skin types, including sensitive skin.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIngredients\u003c\/p\u003e\n\u003cp\u003eStar Ingredients - Silica (controls excess sebum and oils on the skin), Mugwort Extract (soothes the skin, anti-inflammatory, nourishes), Green Tea Leaf Extract (controls oil production, anti-inflammatory)\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53034168385901,"sku":null,"price":55.84,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6334\/3213\/files\/images_-_2023-05-18T121942.824_2_d98bc3ca-130a-421d-abd4-8216a33f9472.webp?v=1771589519"},{"product_id":"beauty-of-joseon-red-bean-refreshing-pore-mask","title":"BEAUTY OF JOSEON RED BEAN REFRESHING PORE MASK","description":"\u003cp\u003eWhat it is\u003c\/p\u003e\n\u003cp\u003eOur pores are the channels through which sebum exits our skin. Excess sebum and dead skin cells accumulate in these channels, causing the pores to enlarge. For pore care, you need to remove dead skin cells in the pores, wash away the accumulated sebum and waste, and then lower the skin's temperature.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eFor pore and exfoliation care, which is the beginning of skin care, we found the ingredients from the Earth, home to our beginning. Red beans, which have been loved throughout our history, and kaolin were selected as the main ingredients.\u003c\/p\u003e\n\u003cp\u003eKaolin absorbs sebum, and red bean extract and red bean powder help with exfoliating and clear skin texture.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eMoist Clay Texture\u003c\/p\u003e\n\u003cp\u003eThe moisturizing soft mud formulation helps to absorb sebum and remove wastes without dryness or tightness. At the same time, it provides a refreshing cooling feeling.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eKey ingredients\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eHaenam red bean extract 30%\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eRed bean has been an important herbal ingredient throughout Korean history as well as a beloved skin care ingredient. Women of Joseon, who emphasized skin care that creates clear and clean skin, used mung beans and red beans ground together to wash their faces. The rich saponin in red beans helps with the adsorption of sebum and acts as a natural exfoliant.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53034169205101,"sku":null,"price":76.21,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6334\/3213\/files\/images_-_2023-03-16T143421.485.jpg?v=1771589520"},{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-50ml-spf-50-pa-50ml-without-box","title":"Beauty of Joseon Relief Sun: Rice + Probiotics 50ml SPF 50+ PA++++  50ml (Without Box)","description":"\u003cp data-mce-fragment=\"1\"\u003eAn organic and moist daily sunscreen that allows for quick absorbing without piling or leaving white cast. Containing\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e30% rice extract\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eand\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003egrain fermented extracts\u003c\/strong\u003e, it provides moisture and nourishment to the skin.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eActive probiotics in this sunscreen may irritate very sensitive skin.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53034169237869,"sku":null,"price":65.68,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6334\/3213\/files\/BOJ-555508_1024x1024_59f4355d-9a4a-4d65-92b0-ce132b1d6b9b.webp?v=1771589521"},{"product_id":"revive-eye-serum-ginseng-retinal","title":"Beauty of Joseon REVIVE EYE SERUM : GINSENG + RETINAL","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhat it is\u003c\/p\u003e\n\u003cp\u003eWhen we lack the protein that imparts elasticity to the dermal layer of the skin, collagen and hyaluronic acid decrease, which causes wrinkles. We created an eye serum that helps to improve wrinkles on the sensitive skin around the eyes by combining ginseng extract and retinal.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eFrom the very beginning, we knew we wanted ginseng as the base ingredient for the eye serum because there are multiple studies showing that ginseng is effective in improving wrinkles due to containing abundant amounts of saponins. Ginseng is a well-known herbal ingredient with excellent efficacy.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eVitamin A was, without a doubt, the number one ingredient we wanted to combine with ginseng.\u003c\/p\u003e\n\u003cp\u003eThere are two types of vitamin A used as cosmetic ingredients, retinol and retinal. Our most important task was to achieve ingredient stability and reduce skin irritation at the same time.\u003c\/p\u003e\n\u003cp\u003e2% (active ingredient 0.02%) of retinal stabilized in the form of liposomes was blended into the formula so that customers can experience retinal for themselves.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eKey ingredients\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eGinseng root extract 10%\u003c\/p\u003e\n\u003cp\u003eIn Donguibogam, a Korean herbal medicine book, ginseng was used as an important oriental medicine and recorded as 'Shincho', meaning herb from the gods. Hwang Jini, known as the most beautiful woman in the Joseon Dynasty, used a ginseng decoction as a bath water.\u003c\/p\u003e\n\u003cp\u003eThe rich saponin contained in ginseng helps to quickly supply moisture to the skin and maintain it deep inside the skin for a long time to help create healthy skin.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eRetinal Liposome 2%\u003c\/p\u003e\n\u003cp\u003eRetinal is a vitamin A derivative and has long been used throughout the history of skin care to improve wrinkles.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWhen vitamin A is consumed through food, it undergoes metabolic processes that transform it in the order of retinol -\u0026gt; retinal -\u0026gt; retinoic acid. Retinal, which is converted directly to retinoic acid, works faster and more effectively on the skin than retinol, which must go through the process of becoming retinal.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWe used a 'retinal liposome' that was stabilized by breaking the retinal into smaller elements and enclosing it in liposomes and then adding ingredients such as natural lipids and oils. In addition, we blend ingredients such as glycerin, niacinamide, and cholesterol together to create a more effective product.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"30ml","offer_id":53034170057069,"sku":null,"price":52.42,"currency_code":"AED","in_stock":true},{"title":"10ml","offer_id":53034170089837,"sku":null,"price":24.83,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6334\/3213\/files\/images_-_2023-01-21T130644.462.jpg?v=1771589521"},{"product_id":"beauty-of-joseon-revive-serum-ginseng-snail-mucin","title":"Beauty Of Joseon REVIVE SERUM : GINSENG + SNAIL MUCIN","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhat it is\u003c\/p\u003e\n\u003cp\u003eThis serum is made for skin that has lost its vitality.\u003c\/p\u003e\n\u003cp\u003eIt contains 'ginseng', which has been used as an important herbal ingredient for a long time, and 3% ‘snail secretion filtrate', which creates the best synergy for skin elasticity.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eKey ingredients\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eGinseng root water 63%\u003c\/p\u003e\n\u003cp\u003eIn Donguibogam, a Korean herbal medicine book, ginseng was used as an important oriental medicine and recorded as 'Shincho', meaning herb from the gods. Hwang Jini, known as the most beautiful woman in the Joseon Dynasty, used a ginseng decoction as a bath water. The rich saponin contained in ginseng helps to quickly supply moisture to the skin and maintain it deep inside the skin for a long time to help create healthy skin.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSnail mucin 3%\u003c\/p\u003e\n\u003cp\u003eIt is a filtered and purified snail mucin secreted by snails and is known to help protect damaged skin. It also contains Centella asiatica extract, Mushroom extract, and Panax ginseng root extract\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53034170122605,"sku":null,"price":52.42,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6334\/3213\/files\/images_-_2023-05-18T121942.824_6.webp?v=1771589523"},{"product_id":"untitled-11dec_13-49","title":"Beauty of Joseon Revive Under Eye Patch: Ginseng + Retinal","description":"\u003cp\u003eShop Beauty of Joseon in Pakistan at Skin Store Pakistan.\u003c\/p\u003e\n\u003cp\u003eWhat it is: A wing-shaped hydrogel eye patch infused with ginseng and retinal to refresh and improve the look of wrinkles, puffiness, and dark circles.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSkin Type: Normal, Dry, and Combination\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSkincare Concerns: Fine Lines and Wrinkles, and Dark Circles\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eHighlighted Ingredients:\u003c\/p\u003e\n\u003cp\u003e- Peptide, Bakuchiol, and Adenosine: Improve the look of skin clarity, fine lines, a\u003c\/p\u003e\n\u003cp\u003end wrinkles.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53034170941805,"sku":null,"price":65.04,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6334\/3213\/files\/rn-image_picker_lib_temp_94949e68-f682-4e76-a15b-61fb456159e5.webp?v=1771589523"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6334\/3213\/collections\/White_and_Green_Minimalist_New_Skincare_Product_Instagram_Post_4.png?v=1771929882","url":"https:\/\/skinstation.ae\/collections\/beauty-of-joseon.oembed","provider":"Skin Station","version":"1.0","type":"link"}